About us


CHOOSE YOURSELF is a fitness brand for the everyday woman who has to work hard to overcome life's struggles. A brand that motivates women to choose themselves mentally and physically. A brand that celebrate YOU! 

My name is Jenny Rodriguez, FOUNDER/CEO of CHOOSEYOURSELFNYLLC. I created this brand for women like myself. Women who have been through everything that was meant to destroy them but came out stronger by choosing myself and being free from everything that was draining me. This brand is personal to me, it represents me, it represents everything I've been through and how far I've come. CHOOSEYOURSELF is so much more than fitness, it's about women empowerment and taking back our power.